The pet brand, Pawp, has announced that they will be donating $10,000 to pet rescues every time Power of the Dog is said during the 2022 Oscars. Power of the Dog is the frontrunner in this year’s Academy Awards. The film is directed by Jane Campion and stars Benedict Cumberbatch, Kirsten Dunst, Jesse Plemons, and Kodi Smit-McPhee. The Western drama follows hardened, domineering rancher, Phil Burbank (Cumberbatch), who takes to routinely psychologically tormenting his brother’s new wife, Rose (Dunst), and her son Peter (Smit-McPhee). However, much to Rose’s chagrin, Burbank strikes up a complicated bond with Peter when the possibility of love arises.
Power of the Dog received the most Oscar nominations this year, with twelve nominations in total. The four lead stars nabbed an Oscar nomination each for their acting, while Campion was nominated for Best Director. The film was also nominated for Best Picture, along with a slew of other nominations for editing, screenplay, sound, music, and cinematography. Power of the Dog has already won big at such awards as the BAFTAs and is expected to follow suit at the Oscars. Now, a pet rescue is taking Power of the Dog‘s prestige and turning it into a charity event.
As reported by People, Pawp will donate $10,000 to animal rescues every time Power of the Dog is said at the 2022 Oscars. Of course, Pawp’s CEO acknowledges that Power of the Dog doesn’t actually have much to do with dogs. Nonetheless, its status as the most-nominated film this year guarantees it will receive a significant amount of mentions this year. In this way, as Pawp says, animals in need will be true winners of the Oscars. Pawp is open to donating up to $1,000,000 to pet shelters through this plan. Check out Pawp’s statement below:
While Power of the Dog has nothing to do with dogs, Pawp is thrilled that it is the most nominated film, guaranteeing pups in need will be this year’s true winners.
Pawp’s donation plan is quite incredible, and it will potentially turn the Oscars into one of the biggest pet charity events of the year. Considering Power of the Dog‘s lead in the Oscar nominations, one can expect it to be said dozens of times during the night. Especially when one considers, in addition to announcements, there are sure to be acceptance speeches riddled with “Power of the Dog.” Pawp only needs Power of the Dog to be mentioned 100 times to reach their ceiling of $1,000,000. While this is possible, even just a handful of mentions will still result in a very substantial donation for animals in need.
This generous pledge from Pawp will see to it that this year’s Oscars really do give power to the dogs. Meanwhile, it gives fans of Power of the Dog yet another reason to cross their fingers for the film’s Oscars performance. The Oscars is one of the biggest nights in Hollywood every year, and the cost to stage the awards each year is upwards of several tens of millions of dollars. While it is certainly acceptable to reward the most prestigious films, their casts, and crews each year, it is also very enlightening to see the big night being used to give back. Pawp’s Power of the Dog donation plan is unique, generous, and gives the Oscars the potential to better the lives of hundreds of animals.